Realmdigital wins iCMG Architectural award for Exclus1ves project

Silicon Cape
15 Jul 2011

We have bagged the prestigious international iCMG Architectural Award  in the category Open Source Technologies, for our recently completed Exclus1ves e-commerce website development project. CEO, Wesley Lynch will receive the award at a gala event held in Bangalore, India on Wednesday 27 July 2011, from host iCMG – an enterprise and IT architecture company with a presence in 23 countriesWe have been given the opportunity to present the Exclus1ves case study during the Architecture World Summit. Wesley will also be participating in a panel discussion, “Why Best-in-Class Companies are Saying – SOA Governance, it’s a “Must Have” alongside a host of international speakers.


Competition was fierce, Lynch reports, with an international field comprising Volvo, Vodafone and Intel, and an illustrious jury including the chief architect of the Bank of America. We will walk off with prizes including the Architecture Award trophy subscriptions to webinars, expert advice and skills benchmarking tests, US$700 in free tuition, free exposure and presentation slots at the awards ceremony in Bangalore, India.

The winning entry

Wesley says AVUSA (a leading South African group with retail brands including Exclusive Books) commissioned the development of a fully-functional e-commerce site in October 2010, as it sought to combat a rise in technology-enabled competition. The need was for a single unified platform for all AVUSA’s retail brands, starting with Exclusive Books. It had to leverage the existing brand equity of Exclusive Books and expand its brand perception into non-book product areas (CDs, DVDs, games, e-books and audio books).

With the project’s successful conclusion in May 2011, Exclus1ves now has a full range of products including books, CDs, DVDs, games, e-books and audio books, and a catalogue of 8 million products. Thanks to extensive systems integration, customers can collect online orders via retail outlets and Fanatics members can manage their portfolios and earn points online as well as offline.


Wesley says the project also racked up some noteworthy milestones:

  • The first southern hemisphere implementation of e-book sales
  • The first full-suite implementation of Microsoft Fast in Africa
  • The first integration with multiple content aggregators in Africa
  • One of the biggest product catalogues on the continent

Awesome project, exciting prospects

Exclus1ves has major plans for its continued online success, including ongoing social development. “Working on a project of this scale has been truly awesome,” says Wesley. “And the future is even more exciting.”