Design thinking transforms business: Prof Uli Weinberg


Date: 24/02/2010
Time: 7:30 am - 9:30 am


Event Info

Whether you’re looking to disrupt a market or engineer social change, it pays to spend some time thinking like a designer.

Ask Procter and Gamble or GE or OXO or Volkswagen. They’re all using “design thinking” to solve problems and innovate more effectively. Business schools world wide are transforming to teach their graduates to think and act more like designers.

Prof Uli Weinberg is director of the HPI School of Design Thinking in Potsdam, Germany. His talk at the SA UX forum will introduce design thinking and cover some case studies of design thinking in action.

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Business Week:
New York Times:
Social innovation:
HPI School of Design Thinking:


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