I recently stood in a line at the supermarket with an American tourist who was feeling very, very fed up – and he didn’t mind that everyone around him knew it. He was, apparently, visiting his South African wife’s family for the first time and very eager to go home. “It’s so backwards,” he fumed, whilst his son proceeded to pull the stock off the shelves beside him. “You know, it took me six hours just to download a movie.” And then he added, rather mournfully, “I want to go back to civilisation.”

Civilisation, presumably, comes with faster downloads.

Let’s be honest: we all have pre-conceived notions of what the future should look like, and it involve bigger and better gadgets.

 A friend of mine recently sent me a paper by economist Robert J Gordon, that confronted the phenomenon of “faltering innovation” in the United States, in particular. Gordon addresses the “near universal assumption” that economic growth and innovation will continue indefinitely, suggesting that the rapid progress made over the past 250 years may be little more than a unique episode in human history.

 In the past, innovations and inventions had real impact. Think of how the railroads, the automobile and mechanisation impacted human lives. In the 1800s, life was dark and dangerous and involved heavy labor, including carrying every single drop of water in and out of your house every single day. Air pollution from oil lamps nearly suffocated residents on the inside, while the daily amount of manure horses produced (equating to 10 tons per urban square mile) made for a less than sanitary environment outside the home. Life expectancy was only 45 years, due to poor sanitation, water-transmitted diseases and contaminated food.

All of this had been changed by the great inventions erupted after the 1870s: electricity, the internal combustion engine, indoor plumbing, rearranging molecules (chemicals, plastics, pharmaceuticals) and of course, communication devices such as the telephone, photography, and the radio.

 The world hasn’t seen innovation like that in a long, long time. In fact, Gordon notes that although the computer and Internet revolution may have last for a good thirty years, its main impact on productivity has withered away in the past 8 years, with much of the focus being placed on entertainment rather than practical improvements.

 In short, whereas the innovators of the previous century concerned themselves with improving productivity or healthcare or transportation, the modern idols of invention are concerned with...well...designing a flatter iPhone.

 Innovation is a term we throw around far, far too liberally when it comes to gadgets and gizmos, while in some instances we’re far too self-deprecating – particularly in Africa, and probably because we define progress in the same way my American friend in the supermarket did.

 The developed world is still under the impression that the West has created the ideal model for industrial and economic progress, and that all that is left for the developing world to do is “catch up”. The message seems to be that the continent must improve its lagging infrastructure issues, and adopt the same technology and the same solutions as the United States and Europe to finally be considered as being on par with the rest of the world.

The reality is that the continent is circumventing its infrastructure issues and embracing a virtual, mobile reality. Africa is producing what Ghananian economist George Ayittey has called “the Cheetah Generation”, a generation of fast, adaptable innovative entrepreneurs who aren’t waiting for their leaders to make their lives better but who will act to do it themselves.

 The technology sector in Africa is growing rapidly, providing new opportunities for wealth and business.

 iHub, in Kenya, rolls out approximately 1000 apps annually, and has served as an incubator for over 40 companies (including M-Pesa’s Kopo Kopo service). Mxit, a mobile social media platform, has brought in tools to help rural farmers improve their agricultural endeavours and provides child-bearing and –rearing advice to uneducated women who don’t have access to health care providers or information. Independent South African telecommunications firm Vox Telecom brought broadband satellite to the continent, effectively connecting rural areas to the Internet – in some instances, for the very first time. Progress in cashless transfers and flexible communications – is being led by techpreneurs in Nairobi and Lagos rather than London or New York.

 True, these enterprises aren’t new or exciting. They are not nearly as exciting as Google Glasses, they are not inspiring the same creativity in design as smart phones and tablets and they are not as powerful as Android – but they are impacting lives.

 There is a marketing element to the mix, too. Mobile –only social networks far surpass global platforms such as Facebook, with millions of users logging on every day. Think about it. Whoever unlocks the key to social media in the developing world will win the next billion users.

 Taking the potential of the continent into account, no developer should be quick to dismiss the thought of focusing on what may be seen as outdated technology: feature phones. Already, Kenya has one of the most advanced mobile markets in the world – not because of the devices they are using, but because mobile services (particularly mobile transactions) have become engrained in their culture. Businesses and consumers are paying for everything and anything without ever having to open a bank account. By 2010, 50% of Kenya’s population were making use of mobile payments – Masai herdsmen are often seen whipping out their Nokias to make payment at the village marketplace. It’s proven to be a godsend for rural tradespeople, who had to carry large amounts of cash across large distances, subjecting themselves to the risk of banditry and theft. There are more mobile banking agents in the country than there are bank branches. Migrants are sending money home to their villages. And everyone is keeping in touch, uploading photographs and IM’ing across the board.

These innovations will have significant impact on the economy and the standard of living.

Africa might seem backwards, but in actual fact, we are in the middle of our technological revolution. We are the new innovators.

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Comment by George Gombay on February 18, 2013 at 13:11

Hello Estelle,

Have you spent any length time either traveling or living outside of South Africa? I ask because I am curious whence you derive your perspective.

Regarding Kenya, a contributing reason for the wide-spread use of mobiles there is the general lack and hopelessness of traditional land-line  'phones, much as it is the case elsewhere in Africa and the rest of the third world. The unfortunate citizens of those countries have in their frustration seen no other alternative than to leap-frog by proceeding straight to mobiles just to be able to get their hands on some form of acceptable remote communication.

The same individuals have also previously been at a disadvantage in just not being able to qualify for, and obtain a "traditional" bank account.

Comment by Damir Perge on January 31, 2013 at 18:55

The American tourist that stated "It's so backwards" is ignorant. Bless his heart. I am European and American, and I assure you that not all Americans think like him. :-)

I have spent considerable amount of time in Africa and especially in South Africa. Having a venture capitalist background, I saw nothing but HUGE opportunities in Africa. One of the biggest opportunities that I saw was not the "natural resources" of Africa like many others -- but the innovation and opportunity of mobile opportunities. 

Because Africa didn't grow up on old technologies used in Europe and America, you are not constrained by legacy thinking.

I will add to your last comment: I don't even think Africa "might seem backwards." When I see everyone trying to leverage mobile technologies, I see the simple and logical fact that you are on the front end of innovation.

From the eyes of a venture capitalist, I don't even think you're in the middle of your technological revolution because the middle is hard to define. Africa is in the beginning of one of the greatest technology revolutions in the world and there will be HUGE winners in Africa. If I was a gambling man, I'd bet my money on the local entrepreneurs -- not Americans or even Europeans. There are too many cultural nuances for Americans to just come in and own the turf. Unless you spent time in Africa like I did, you won't get it. 

One last thing: Google Glasses do not look cool enough for me ...

Comment by Natasha van Rooyen on January 31, 2013 at 11:49

Thanks for this, Estelle. Especially the sentiments as to how the word innovation is 'thrown around' too easily. It's important we grasp the distinction of Innovation as a concept. It's human nature to nominalise words. Nominalisation represents our tendency to convert processes or actions into nouns and then treat them as if they were permanent and unchangeable things. I test for nominalisation by asking: Can I put it in a box? If the answer is ‘No’ then we're talking about a category creation and not a genuine noun.

'Innovation' is indeed a nominalisation. Innovation refers to behaviour and interactions rather than a specific ‘thing’. Is it right or wrong? Well, if we continue to think of innovation as a thing, we create a representation of it as being unchangeable. We also limit our ability to think of it as anything else other than ‘innovation’.

For example, if I have a mobile phone, which is most certainly a ‘thing’, I am limited in thinking of it as being anything other than a mobile phone. When we de-nominalise the term ‘innovation’ to one of 'innovate', however, we have much more ability to conceive of it as a flexible process of decisions, actions and behaviours which can change and evolve.

Which leads me to liking your choice of words encompassing 'revolution' and 'innovators'. I have thoughts as to how nominalised words have impacted ideas on technological advancement in society, but that requires a separate posting as it involves a whole other world of chaos theory and the notion of the period-doubling cascade. All-in-all...the queueing tourist seeing Africa as 'backwards', says more about his sense of innovation, rather than what's innovative.

Comment by Daniel Gussenhoven on January 31, 2013 at 9:54

Spoken like a true hero!! If i do say so myself.

Some very interesting points you've made.

I for one agree in entirety on this topic.

We don't need to "catch-up" the world needs to understand that when they are looking from the balcony, we looking from the first floor window. We dont see things as "1st world" Countries? if we are ranked 3rd world due to infrastructure issues then so be it. we are 1st world in every other concept, innovation and implementation by Entrpeneurs in Africa, far surpasses the "1st world concept." people have to stop looking over the fence and wishing they were there, instead they should keep there eyes at home, thats the only way South Africa and Africa become the leading market in the world.

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