this you know: The winner takes it all and second place it not really getting you anywhere. Appearing on the first page of a Google search can be the difference between the success or the failure of your business. Research shows that ranking first on Google produces over 40 percent of all clicks to websites. Listing on the first page of a search, results in over 90 percent of all clicks.
This is new: Google search can produce a negative or positive impression about your brand depending on what content and links appear in the search results. This means that you have to include online reputation management (ORM) in your social media management repertoire.
Online Reputation Management (ORM) is one of the most dynamic activities online & most difficult task to do. Here you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign! An outsider speaking about your brand, the brand’s activities which can completely change the statistics of your campaign overnight!
But the good news is that there are great tools in place 2 monitor all these comments professionally: the Positive, the neutral and the negative mentions.
The aim of any ORM management tool is:
1. To ensure that the client get as much positive exposure as possible.
2. If it isn’t positive, ensure that you have neutral content about your brand!
3. Neutralise the negative content pieces!
Q: What is your experience with online reputation and its management?
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