Hummba.com signs Bennie McCarthy and Matthew Booth as Brand Ambassadors

Hummba.com is thrilled to announce the signing of a partnership deal with Bennie McCarthy
and Matthew Booth, two of South African’s finest football stars, as our exclusive brand ambassadors during the 2010 Football World Cup.

Bennie McCarthy and Matthew Booth will be uploading exclusive content including photos, videos as well as status updates. Allowing users get an insiders look as these football stars and their journey through the 2010 Football World Cup.

Hummba is a useful travel product and social networking site that is our new way of communicating quality information to travellers, in South Africa’s well as the rest of the world.

Features on Hummba.com include breadcrumbs, which are single geo-tagged photos that can be taken and uploaded and given a description. Footprints allow users to track their routes while uploading geo-tagged photos. Hummba.com allows users to update their status as well as browse the news feed, letting them know what their friends have been doing, changes in status updates, footprint and breadcrumb updates.

Hummba has entered into a beneficial partnership with Adidas, who are proudly sponsoring the Hummba Players group, where all the content uploaded by our ambassadors will be displayed. By signing up and joining our exclusive Hummba Players Group, users will be taking part in our exciting competition. Users will post their
message of support and will stand the chance to win autographed Bafana Bafana soccer shirts and soccer balls every Friday during the World Cup.

Operations Manager Mark Allewell said: “We are thrilled to have Matthew Booth and Bennie McCarthy as our brand ambassadors. This will give an exclusive edge to our social networking site and allow an insight into the 2010 Fifa World Cup that will add a beneficial component for any avid football fan.”