Chew UNDERGROUND issue - LIVE fresh off the Web

From the Team:

Against the backdrop of dull commercial work, designers are seeking new ways to express themselves (just ask us at Chew, which was created from this ethos). The result is a fusion of pop-up stores mixed with street scene apparel designs, underground e-zines and project spaces (let’s think Co-Op, a collaboration between DOKTER AND MISSES and WHATIFTHEWORLD in association with OPEN).

The aim of these non-traditional platforms is to give new and emerging creatives the chance to submerge themselves in the work they really love and believe in AND to present it to an ever-hungry audience. We are the generation that rebels against mass. Made in China is no longer. We want clothes that appear in the cool kids’ underground boutiques, we want once-off hand-made toys and a cyber world where it is so possible to be anything and do anything. We ache for the unique and reject the mass.

In this issue of Chew, we bite into a small piece of this underground culture, as it is ever-changing and evolving. Noted by Jax Panik, ‘once something is cool, it becomes mainstream and is no longer underground’. But the one thing that continues to beat strong is the fact that underground culture is about doing something interesting and artistic rather than just promoting a brand. It’s about living a culture.

Read the Underground issue for FREE:

http://www.chewthemagazine.com/get-chew-magazine