Ad Dynamo introduces new features

Ad Dynamo is proud to announce the release of some key features to its online advertising marketplace.

Features recently activated include:

• Mobile advertising - reach users with Pay Per Click or Pay Per Impression advertising targeting mobile devices.

• CPM advertising – advertisers can now bid on a Pay Per Impression basis in addition to the existing Pay Per Click pricing model.

Mobile advertising is a big focus of Ad Dynamo’s and presents the real opportunity within the African context. Advertisers reach a small representation of the entire populace through online advertising, whilst mobile advertising offers reach to 92% of all consumers over the age of 14 in South Africa.

Pay Per Impression advertising is desirable to advertisers whose key objective is brand development, as opposed to website traffic. Since Ad Dynamo scores the quality of ads based on various factors which include historic performance, an ad campaign with a poor click through rate would be served rarely by Ad Dynamo, negatively impacting the long term campaign performance. By bidding on a CPM basis, advertisers are assured that their ads will be served and click through rates are altogether ignored.

Advertisers enjoy the flexibility that a real-time, bidding market offers as they are able to activate and de-activate campaigns instantaneously, buying website traffic at will and according to their own business needs. With no minimum spend threshold, Ad Dynamo is an advertising solution that is accessible to businesses of all sizes.

About Ad Dynamo
Ad Dynamo is a Cape Town based online advertising marketplace, powered by proprietary technology developed over a number of years. Led by CEO Sean Riley, Ad Dynamo received a venture capital investment in June 2009 from InVenFin (www.invenfin.com). Ad Dynamo is currently expanding its offering internationally and already serves both web and mobile ads globally. International offices are currently being set up in key markets.

www.addynamo.com