Snapplify - transforming publishing content into mobile apps

Cape-based startup Snapplify has done an amazing star turn on its very first international outing. The launch of the mobile app developer at the August publishers' event of the Frankfurt Book Fair was staged by CEO and founder Wesley Lynch. Not content with merely taking the world stage on debut, Snapplify proceeded to sign its first deal there and then.


Obvious value

“Snapplify is really very obvious value for publishers,” says Wesley. “It offers a full turnkey solution for transforming publishing content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offers this kind of service to publishers at zero upfront cost.


“It didn’t take much for publishers see the enormous benefits of our solution in their current challenge of having to ramp up to a digital world. We told one we could instantly repurpose its publication for iPad, and they gave us their content on the spot.”


Wesley says the vibrant, deal-making culture at Frankfurt was inspiring. “There is an immense hunger for going digital. Every presentation talked about it, but besides the larger players – publishers, retailers and device manufacturers – few had the strategy or knowledge to do it. Snapplify can help.”


Market validation

Profitable from the first month without any marketing, Snapplify has had great market validation of its service from clients. One, a South African academic institution, is using Snapplify to convert textbooks into apps, describing it as “a much easier and affordable way to teach and learn”.


Continuing the success

Wesley says one critical success factor has been Snapplify’s choice of mobile apps over physical magazines and books (EPUBS), for example – “they are easier, more cost-effective and interactive”.


Snapplify is aggressively developing its technology to incorporate many new features in the future. “We are working on enhancing the apps’ interactiveness, to allow publishers to add features such as quizzes or mobile colouring books.”


Snapplify will also incorporate a social media component and interactiveness in the future, he adds.


To the future

Snapplify has already established a UK and South African office, and has begun working for various publishing clients including in multiple regions including Africa, the UK, Asia and South America, says Lynch. They include iMaverick, Random House Struik, New Holland Publishing and Fiell Publishing.


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Comment by Kurt Farao on March 27, 2012 at 10:27

Sounds interesting, downloading the app and giving it a bash.

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