This month AdMarula chats to Anna Bowżyk, Head of Marketing at online start-up SweepSouth. Born in Poland and with previous marketing positions at Rocket Internet, Naspers and Travelstart under her belt, she is fast making a name for herself in the online world in South Africa. We pick her brain on everything from media buying and brand strategy to sales targets and commercializing online communities.
What are the essential ingredients for…Continue
Added by Lico Gross on June 14, 2016 at 11:00 — No Comments
The 2016 eCommerce Africa Confex took place on the 17th and 18th at the Cape Town International Convention Centre.
The conference and exhibition, which doubled in size from the inaugural edition in 2015 kicked off in the auditorium where advisory panellist; Emilian Popa discussed where the top smart money VCs are investing in eCommerce. “The total amount of growth funding globally is $12 billion, but only $200 million is invested in tech start-ups in Africa, so the continent is…Continue
Added by Kinetic on February 29, 2016 at 10:56 — No Comments
The digital world is evolving at the speed of light and it’s chaotic online. Most people and brands are just contributing to the noise with no strategy on building their digital footprint and to stand out from the growing online crowd.
There are many social media channels you can use to start building your digital footprint and some of the popular ones are LinkedIn, YouTube, Google+, Twitter and even your own blog.
Using social media to build your brand…Continue
Added by Silicon Cape Initiative on February 8, 2016 at 14:36 — No Comments
Tasking themselves with paving the way for eCommerce growth in Africa; Global eCommerce solution providers and the industry’s most visionary individuals are gearing up to exchange inspired and innovative ideas, discuss emerging trends and make lasting connections at the eCommerce Africa Confex in February 2016.
The event has become a ‘must attend’ on the conference/expo calendar and will once again connect the regions’…Continue
Added by Kinetic on January 29, 2016 at 10:54 — No Comments
One of the worst things that can happen for the modern customer shopping online is to have an order mess up. We can all sympathise: Imagine ordering an item, only to find the order gets lost, you are sent the wrong item or any number of other nightmare scenarios.
Order nightmares were particularly awful during the Festive Season. As Statista…Continue
Added by Terrence Stoker on January 13, 2016 at 15:17 — No Comments
Swift Butler is an online platform that enables customer to buy groceries online and have them delivered to their doors same day - how this is achieved is by allowing customers to pay a fixed fee of R62 that will enable us to find a Butler close to the customers home and willing to go shopping on their behalf.
The butler closest to…Continue
Added by William Thubakgale on January 11, 2016 at 16:05 — No Comments
The ubiquity of smartphones has resulted in dramatic changes in how people operate as buyers and consumers; this has meant businesses themselves have had to adapt in how they present their products and services.
What’s remarkable has been the response from customers. Analysts, for example, have claimed that the recent Black Friday sales in America might have been “saved” due to mobile payments.
Added by Terrence Stoker on December 31, 2015 at 9:00 — No Comments
Six tips to engage your audience
With more than a million registered South African websites, it is hardly surprising that grabbing the attention of visitors looking for local content is a challenge. Here's a few tips to help keep your audience engaged with your site once they access it.
1. First impressions count
When someone gets to your website, you have a split second to grab their attention. It is essential to have a core…
Added by Eduard Marais on December 2, 2015 at 10:00 — No Comments
The aim or objective for any online store is to achieve the highest conversion rate at the lowest cost and ideally every online store would love to turn every visitor into a customer. This is being achieved by offering customers with different ways in which they can complete their transaction.
By offering different methods of checking out, your customers now have multiple options like EFTs, Credit Card or even buy on credit through online credit facilities found out there.…Continue
Added by William Thubakgale on November 14, 2015 at 10:54 — No Comments
In today’s economic climate, with all the pressures of running a business to boot, upskilling your team is probably the last thing on your mind. Parting with an already scant budget to use it for staff training seems like a tall order.
However, a study conducted by the New Zealand Department of Labour indicates that investing in corporate training can have enormous long-term benefits for your…Continue
Added by ShiftONE on October 15, 2015 at 13:00 — No Comments
Advertising Partner proposal
Added by Nkosikhona Carlos on October 10, 2015 at 7:00 — No Comments
In this video, Simdul Shagaya, Founder and CEO of Konga.com shares his insight on "How to sell into Africa" with the eCommerce Africa Confex Audience.
Increasing internet usage and the relative lack of modern retail industry make the emerging markets a ripe growth area for global online retailers. This session expands on what to consider when growing your business beyond SA's borders and the factors that are making certain markets…Continue
Added by Kinetic on September 10, 2015 at 9:13 — No Comments
Recently launched, SpaceBox is an online personal storage service and the first of its kind in South Africa. As such, the marketing is key to ensuring South Africans know what the on-demand service does, and how it works.
It was important for SpaceBox to be first to market. “I believe South Africans are loyal. Once they trust you to provide a service, you’re more likely to build a lasting relationship.“ says Hjalmar…
Added by Bettina Moss on August 27, 2015 at 9:47 — No Comments
One problem evident in the high-tech entrepreneurship ecosystem in South Africa, particularly in Cape Town, (where high-tech entrepreneurship is more evident) is that there is a surplus of creativity, ability and entrepreneurial intelligence in Cape Town. The city is abuzz with highly intelligent, ambitious individuals with practical solutions to real issues.
The problem however is, unless you are substantially skilled at coding and web design, or you have a rolodex of…Continue
Added by Hooros on August 26, 2015 at 9:35 — No Comments
"... to become and be the most secure, the most stable, with the best customer service experience for our clients. Those are our three pillars - security, customer service and being number one in terms of payments online space."
Johan Dekker, COO, PayU MEA
Producer of the …
Added by Kinetic on August 20, 2015 at 11:52 — No Comments
Customers shop at any online store and as they move to checkout they will have an option to checkout on layby by paying an initial deposit to secure the goods. From there, the customer pays monthly…Continue
Added by William Thubakgale on August 15, 2015 at 14:14 — No Comments
We’ve recently had the pleasure of hearing eCommerce Africa Confex advisory panel member and Principle of Digital Growth Africa & Middle East, Emilian Popa’s stance on things in the world of eCommerce.
Prior managing director of Groupon South Africa and founder of Africa Internet Accelerator, Emillian was also the ecommerce builder behind 3 online retailers: style36, 5rooms and kinderelo. He started Rocket Internet South Africa and ran it as Managing Director, while…Continue
Added by Kinetic on August 5, 2015 at 8:51 — No Comments
While eCommerce currently accounts for less than 1% of South Africa’s total retail revenue, a recent survey by PWC suggests that the online retail sector has a 15,9% CAGR (compound annual growth rate) and will be worth R9,5-billion by 2018. This is promising – despite the prevailing challenges facing new entrants - and likely the impetus behind many new online ventures. But hope isn’t a strategy and, to stay in business for the long-term, etailers need to change how they drive and convert…Continue
Added by Rebecca on April 21, 2015 at 13:56 — No Comments
The world has simply shifted in gear to become more digital. With the integration of widely available internet and related services, we’re seeing less engagement with having to physically engage with services or people – and yet obtain the same, if not better results. This doesn’t mean digital is always better however. We should examine what this means in a wider context.
There’s a reason the United States has widely available, affordable, stable…Continue
Added by Terrence Stoker on January 25, 2015 at 16:00 — No Comments
By Brendon Williamson general manager of business development at PayGate
Automated fraud protection services continue to save online businesses from lost revenue due to online fraud attempts.
One regional airline in Africa reduced their incidence of fraud from over a million rand a month to under R80,000 in just one month. An automated fraud protection service costs very little to implement, and it's not as complicated as some of the bigger independent…Continue
Added by PayGate on December 10, 2014 at 15:30 — No Comments