MARK BOSMAN is an entrepreneurially focused marketing strategist who has worked across several market sectors including FMCG brands (Red Bull South Africa), Consumer brands (L’Oreal), and Mobile brands (Nokia UK). Each of these projects have had unique challenges - the most recent being developing a youth marketing strategy for Nokia UK, managing a 6 month launch budget of 3 million GBP spent in setting up a full time program which employs over 100 people, managing the setup of all procedures and systems and building two websites (internal intranet team system and external consumer facing site).
Further to this Mark spent 2 years working as marketing/ business development consultant for a Swiss based fund manager called BAC Best Asset Class AG investing in precious metal projects throughout Africa. He designed their CRM program which communicated with over 5000 private clients.
Where can you be found on the web, Twitter, LinkedIn, etc?
mark@bet.co.za
What is your current activity, project or occupation?
Mark has registered a company with business partner Jesse Hemson Struthers called Bettech Gaming Pty (Ltd) which will concentrate on the development on several gaming products, the first being our sports book - BET.CO.ZA (Bookie partner is Sedley Barr).
Mark will be responsible for managing the marketing/ business development and operational side of the project - which is being funded by 4DI Capital.
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