This month AdMarula chats to Anna Bowżyk, Head of Marketing at online start-up SweepSouth. Born in Poland and with previous marketing positions at Rocket Internet, Naspers and Travelstart under her belt, she is fast making a name for herself in the online world in South Africa. We pick her brain on everything from media buying and brand strategy to sales targets and commercializing online communities.
What are the essential ingredients for…Continue
Posted on June 14, 2016 at 11:00
This month AdMarula chats to Josephine Buys, recently appointed Country Manager for IAB (Interactive Advertising Bureau) South Africa, which currently represents over 200 members. She shares some of her views and insights on the South African digital…Continue
Posted on September 23, 2014 at 12:51
Voucher code sites have been around for quite some time in Europe and the UK in particular, and the trend is catching up in South Africa with new voucher websites and mobile apps emerging regularly in the online landscape. People are getting savvier and browse the web to find the best…Continue
Posted on September 23, 2014 at 12:48