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Hi Hylton, I agree with most of the article and feel that here in SA we're definitely going to see an upsurge in companies that will 'get it right' this year. Social media has become such an important aspect as part of the marketing mix, yet so many companies still ignore this as a 'viable' channel. Those that get their foot in the door so to speak, will have a one-up on their competitors - but only if the strategy/approach is solid. Let me know if you have further questions?