
What a clever campaign this is. In the age of everything social and interactive and the very prominent 'don't tell us what we want, we'll tell you' attitude of our generation, Benetton have gone and created a global casting competition. Gone are the stereotypical catwalk cliches and model attitudes.
Entrants create a profile, upload movies and photos and get people to vote for them. Why? Because the 100 highest voted entries get…
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Posted on February 26, 2010 at 3:35pm