Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication
Latest Activity: May 3
Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue
Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.
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