Marketing 3.0

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Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication

Members: 64
Latest Activity: Apr 29

Discussion Forum

Marketing at the Crossroads: the Profession Struggles for Relevance? 4 Replies

Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue

Tags: Value, Customer, Advertising, Marketing

Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.

Gaping holes/opportunities in the hospitality industry.

The SA tourism industry is supposedly in a crisis but data for Jan/Feb 2011 shows that 'overseas' tourist numbers are only 10% lower than the peak in 2007. That may be more of a dip than a…Continue

Tags: B&B, hotel, house, guest, joint

Started by Shaun Lindbergh Jun 30, 2011.

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Comment by BRANDSCHOOL on February 10, 2013 at 18:31: Diploma in Digital Marketing - part time, 23 Feb in Sandton

BrandSchool offers the internationally accredited Diploma in Digital Marketing.

Lectures are by Senior Digital Strategists who work on the MTN, Standard Bank and Coca Cola accounts.

Date: 23 February 2013.
Venue: Nelson Mandela Square, Sandton
Duration: 3 weeks part time
Times: Tues & Thurs 6-9pm. Saturdays 11am-5pm
Contact: 072 209 2363 or info@brandschool.co.za for more info.

SPECIAL Silicon Cape OFFER: Refer a colleague or friend to the course to receive a R500 rebate on your course fee! Simply email their details with the code SC02 to info@brandschool.co.za and we'll provide you with your discount.

Download the Booking Form at http://www.brandschool.co.za/digital-marketing.html

Comment by William Kleynhans on June 12, 2012 at 10:01: Hi

I am setting up a Health 2.0 group for South Africa as a place to share ideas and hopefully as a central point for funding later on. I would love to hear from you so please contact me directly or post some info on you project below.

If you would like to get involved with organizing (facebook page, events etc) also contact me.

Its not only for developers but also marketers with healthcare/life sciences experience as that is where the biggest need currently exist.

Comment by Deon C. Louw on February 9, 2010 at 21:10: how is it that no one ever thought of this:

http://www.dclcreative.co.za/doks/CDROM_Cape_feb_2010.pdf