Marketing 3.0

Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication

Members: 74
Latest Activity: May 3

Discussion Forum

Marketing at the Crossroads: the Profession Struggles for Relevance? 4 Replies

Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue

Tags: Value, Customer, Advertising, Marketing

Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.

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Comment by Caitlin Walker on July 19, 2014 at 15:30

Good day,

I am looking for potential participants for my thesis in part completion of Information Systems Honours at UCT.


Would you be willing to participate by completing an online survey on the study of the impact of social networking sites (SNS) in small and medium enterprises (SMEs). The SNS that this research will focus on are Twitter, Facebook, LinkedIn and Pinterest.


I hope to learn how SMEs are using SNS, to describe how SMEs are managing their SNS platforms and to explore the impacts, both positive and negative, of using SNS in SMEs. You were selected as a possible participant in this study because of the size of your organisation coupled with the use of SNS within your organisation.


The survey should only take 10 minutes to complete. To take the survey simply go to the following link


Please feel free to contact me if you have any questions.

Comment by BRANDSCHOOL on February 10, 2013 at 18:31

Diploma in Digital Marketing - part time, 23 Feb in Sandton

BrandSchool offers the internationally accredited Diploma in Digital Marketing.

Lectures are by Senior Digital Strategists who work on the MTN, Standard Bank and Coca Cola accounts.

Date: 23 February 2013.
Venue: Nelson Mandela Square, Sandton
Duration: 3 weeks part time
Times: Tues & Thurs 6-9pm. Saturdays 11am-5pm
Contact: 072 209 2363 or for more info.

SPECIAL Silicon Cape OFFER: Refer a colleague or friend to the course to receive a R500 rebate on your course fee! Simply email their details with the code SC02 to and we'll provide you with your discount.

Download the Booking Form at


Comment by William Kleynhans on June 12, 2012 at 10:01


I am setting up a Health 2.0 group for South Africa as a place to share ideas and hopefully as a central point for funding later on. I would love to hear from you so please contact me directly or post some info on you project below.

If you would like to get involved with organizing (facebook page, events etc) also contact me.

Its not only for developers but also marketers with healthcare/life sciences experience as that is where the biggest need currently exist.

Comment by Deon C. Louw on February 9, 2010 at 21:10
how is it that no one ever thought of this:

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