Marketing 3.0
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Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication
Members: 54
Latest Activity: May 18
Discussion Forum
Marketing at the Crossroads: the Profession Struggles for Relevance? 4 Replies
Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue
Tags: Value, Customer, Advertising, Marketing
Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.
Gaping holes/opportunities in the hospitality industry.
The SA tourism industry is supposedly in a crisis but data for Jan/Feb 2011 shows that 'overseas' tourist numbers are only 10% lower than the peak in 2007. That may be more of a dip than a…Continue
Tags: B&B, hotel, house, guest, joint
Started by Shaun Lindbergh Jun 30, 2011.
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Comment by Deon C. Louw on February 9, 2010 at 21:10 -
how is it that no one ever thought of this:
http://www.dclcreative.co.za/doks/CDROM_Cape_feb_2010.pdf
© 2012 Created by Roger Norton.
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