The Silicon Cape Initiative

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Marketing 3.0

Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication

Members: 54
Latest Activity: May 18

Discussion Forum

Marketing at the Crossroads: the Profession Struggles for Relevance? 4 Replies

Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue

Tags: Value, Customer, Advertising, Marketing

Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.

Gaping holes/opportunities in the hospitality industry.

The SA tourism industry is supposedly in a crisis but data for Jan/Feb 2011 shows that 'overseas' tourist numbers are only 10% lower than the peak in 2007. That may be more of a dip than a…Continue

Tags: B&B, hotel, house, guest, joint

Started by Shaun Lindbergh Jun 30, 2011.

Chief Marketer Most Recent

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Comment by Deon C. Louw on February 9, 2010 at 21:10
how is it that no one ever thought of this:

http://www.dclcreative.co.za/doks/CDROM_Cape_feb_2010.pdf
 

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