Group for professionals that understand the difference between advertising and marketing, and know that there's more than Kotler's P's. Goal of this group: To stimulate and share thoughts on accountable marketing and through the line communication
Latest Activity: Oct 27
Marketing is about creating Customer Value. Yet in many organisations the marketing department is focused on marketing communications and branding alone.See…Continue
Started by Lars Crama. Last reply by RYAN PLUNKETT Jul 15, 2011.
The SA tourism industry is supposedly in a crisis but data for Jan/Feb 2011 shows that 'overseas' tourist numbers are only 10% lower than the peak in 2007. That may be more of a dip than a…Continue
Started by Shaun Lindbergh Jun 30, 2011.
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