Boeings and Cameras: What do they have in common?
After September 11, 2001 most of the airplanes in the world were grounded.
It was a logistical nightmare, cos they did not have space to put them all down.
The stats came out that 80% of all ATC (airline transfer craft) are in the air 90% of the time. What does this have to do with Video? Well, should a R100 000 camera work two days of the week. H*** no! Considering that it becomes redundant within two years, you want to earn back 5 times its value before the technology expires. But how?
I Suspect that some of the rental agencies “help” some private cameras to “work more”.
Three things that I would love to see happen in our industry is that there is 1- more standardization, 2- co-operation in competition and 3- a sort of a union for video producers.
It was a logistical nightmare, cos they did not have space to put them all down.
The stats came out that 80% of all ATC (airline transfer craft) are in the air 90% of the time. What does this have to do with Video? Well, should a R100 000 camera work two days of the week. H*** no! Considering that it becomes redundant within two years, you want to earn back 5 times its value before the technology expires. But how?
I Suspect that some of the rental agencies “help” some private cameras to “work more”.
Three things that I would love to see happen in our industry is that there is 1- more standardization, 2- co-operation in competition and 3- a sort of a union for video producers.
Tags: DVD, Video, camera, film, producers, production, rental
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Replies to This Discussion
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Permalink Reply by Richard Lackey on -
I agree with you wholeheartedly. This has been happening overseas more dramatically than here in S.A.
A colleague of mine James Mathers, president and co-founder of The Digital Cinema Society pointed out to me last week that there are so many Red One rigs in L.A. that owner/operators are giving their cameras away for free just to get a job.
This is only going to get worse the cheaper the technology becomes.
Our industry could benefit a lot from some unions, not just for video producers, but for scriptwriters, crew etc..., also co-operation in competition is going to become key. Those who co-operate will help each other to survive, those that don't will be strangled by ever shrinking profit margins. -
© 2012 Created by Roger Norton.
