Mobile User Experience: Where is the Money?

Event Details

Mobile User Experience: Where is the Money?

Time: July 28, 2010 to July 29, 2010
Location: BMW Pavillion ,V& A Waterfront
City/Town: CAPE TOWN
Website or Map:
Phone: 0795432762
Event Type: workshop
Organized By: Monica Heynes
Latest Activity: Jul 28, 2010

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Event Description

Cape Town host Africa’s inaugural Mobile User Experience event

Edunetworks and Forum Africa Communications have announced the launch of Africa’s first ever Mobile User Experience event which will take place in Cape Town at the BMW Pavillion on the 28th and the 29th of July 2010.

The two day, Mobile User Experience: Where is the Money?, event will provide insight into emergent internet trends that point to the growing importance of mobile in the evolution of the web, identify the portable user experience and web skills, and provide frameworks and design principles for creating compelling mobile internet experiences.

The year 2010, has been dubbed the year of mobility. Recent research indicates that Africa will focus on 4G technologies, cheaper, more capable smartphones and improved mobile social networking, payment and entertainment services for its end users in the current year. This event is being held on the eve of 2010 World Cup is expected to be the main driver in South Africa.

“Africa has some of the best developers in the world, their creativity is equal to the western world,” Dumisani Mncube, Managing Member of Edunetworks.
“This event is about sharing tools, learning the optimized ways and sharing guidelines to develop the best applications.”

“They know the local market and we are gathering experts to share with them how to package and deliver applications, we are saying lets share knowledge, build up the energy make it happen,” Mncube said.
According to the organizers, future application scenarios involving mobile phones are plenty, making remote health monitoring possible, accessing personal health records, providing education opportunities worldwide, enhancing mobile banking and payment services.

This however, has its challenges which developers need to address urgently to enhance development; the current mobile applications are limited in scope, relevance and number.

Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one.
Local content, will be a key priority for African carriers to attract new customers and drive mobile entertainment adoption. While voice services are set to remain the key purchasing factor, and “king” for most carriers, in 2010, African carriers and application developers will start to provide more local content. It is expected that more African carriers will partner with local content and mobile app providers.

Developers that wish to attend the event can get more details on event webpage

About Edunetworks
Edunetworks disseminates corporate business intelligence and events targeted for decision makers in public/private sector domains. Our events will equip you with exceptional practical tools that can be implemented to enhance performance improvements in your organisation .We value our client’s sustainability & longevity hence our events are conducted by qualified experts.

The core of our business is to help organisations navigate and respond to the day to day challenges they are confronted with due to the ever changing business environment and stakeholder expectations.
Our motivation and key driver is to equip business leaders and managers in organisations with the practical know-how and insight needed to enhance business/organisational success. As a research oriented organisation we have produced and hosts an extensive range of conferences, master classes, summits and breakfast seminars that attract the participation of business leaders, executives and sponsors globally

Monica Heynes
Cell: 079 543 2762

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Comment by Sam on July 28, 2010 at 13:53
We have now began the last session of this exciting event. Paul GM of MXIT is giving an interesting presentation on Mobile Software Development
Comment by Sam on July 26, 2010 at 10:13
Hi All,

The long wait is nearly over, its 2 days before our special event, please confirm your seat to avoid logistical nightmare. you can call now or email your confirmations or
Comment by Sam on July 21, 2010 at 21:44
Dear Delegates,
Thank you for registering for the Mobile User Experience event which will be taking place on Wednesday 28 July 2010 at BMW Pavilion Conference Centre in Cape Town.

Since MUX Africa 2010 is the inaugural event it had attracted limited number of sponsors who were to subsidize the cost of hosting such an important gathering which is the reason why the fee was reduced from R5999 to R2999.

Having consulted with speakers and delegates, we are proceeding with the event as one day event instead of two days.
Despite the setback we will proceed as a way to show our commitment to the industry. All is not bad as all our key speakers will still be present and have promised to give the best.

On behalf of the project team we hope to see you all on Wednesday for this special event which will become an annual event.


+27 84 797 1580
Comment by Sam on July 21, 2010 at 20:42
Hi All,
It exactly one week before the most exciting event of the year for mobile apps developers. Please confirm your seats, those that have booked may you please send through your payment confirmations to
Comment by Monica Heynes on July 11, 2010 at 17:16
Hi there everybody

If yoou are interested in attending the event please email me your direct email address so that we can forward the full program and invoices as well. Thanks
Comment by Sam on July 8, 2010 at 10:20
The Age of the Superphone has begun, and three camps—carriers, device makers, and software developers—are all vying for dominion over consumers’ pocketbooks. The powers are redrawing their boundaries, rewriting the treaties, and preparing to wage battle onstage and in backroom dealmaking this July 28-28 at Mobile User Experience Africa 2010.
MUX Africa 2010 is all about who among these players will make money, how and why?

We have added an additional Entrepreneur's Forum targeting start-ups

This forum is designed to:
• Provide an overview of essential design topics for web entrepreneurs
• Provide an overview of working at a startup for designers
• Connect designers and startups
Panel topics:
• What are the essential web design disciplines and why is each important? - graphic/visual, interaction, information architecture, print, branding/identity, user experience, research, usability testing, etc.
• Examples of startups with successful web design. How were these design efforts staffed/resourced?
• Startup design prioritization - how to know which design tasks are essential at which point in a given startup.
• In-house vs. outsourcing design - can you find a designer to do everything? What are the costs of hiring a design firm?
• How to hire designers - recruiting founders, hiring design firms, terms.
• How to know if your web design is working. How to measure the effectiveness of web design.
• How is working at a startup different than working at a design firm?

Reserve your seat now on
Comment by Monica Heynes on July 6, 2010 at 2:05
Hi there everybody. The special rate for Silicon Cape members is R 2999. Do not miss out on this great opportunity.
Comment by Sam on July 5, 2010 at 12:00
Hi all, we have exactly three weeks before this prestigious event. We on the final phase of the preparations, may you please reserve your seats the soonest. This event will also be attended by people from across the continent, do not miss this opportunity. RSVP @ or
Comment by Sam on June 28, 2010 at 10:42
Acceleration's Richard Mullins will also be joining us at MUX Africa 2010. Richard is a director of a South Africa-based company that is providing online (as well as mobile) marketing technology services to a client base in South Africa, the US, UK and Europe. As such, he has a wealth of local and global experience to share with your audience.
Richard will talk about the latest trends and best practices in mobile marketing with authority. He can also provide real-world case studies drawn from South Africa and other parts of the world that illustrate how marketers can get the most from their mobile marketing investments by getting technology, people and processes to work in harmony.
Richard has played an instrumental role in the growth of Acceleration in South Africa, working with clients to identify their online and mobile marketing needs and establish effective online marketing strategies that deliver superior results.
Comment by Sam on June 24, 2010 at 11:50
Deon Liebenberg, Regional Director for Sub Sahara Africa at Research In Motion (RIM), the company behind the BlackBerry will be joining the panel at MUX Event. Those who wish to learn more about Blackberry apps this is you opportunity. Confirmation your participation as seating for this session will be limited.

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