Catherine Lückhoff is the Head of Brand Strategy for Bozza.mobi, a mobile App which offers artists, filmmakers and entrepreneurs a mobile platform through which to distribute their content. Before Catherine joined Bozza she was the founder and CEO of one of South Africa's leading communications and PR agencies; Mango-OMC. Catherine just doesn't see things the way others do. And she brings that ability to shift perspective to her work, where she continually marries tried and tested methods with radical new ideas, which is how she has built Mango-OMC into one of the country’s top PR agencies. She was also named as one of 38 emerging tech entrepreneurs to watch in the Old Mutual Do Great Things Guide.